
It’s not about what you eat… it’s about when…

But it hits different when it’s Erev Shabbos, the house is upside down, and your to-do list is longer than your countertop:
Pretty much everything except the truth: you’re an overworked woman who’s trying to juggle a million different things while staying on top of her health and weight loss goals.
You’re running on fumes, and you’ve been trying to “fix it” the only way most women are told to:
And every time you try, it turns out the exact same way:

It’s because the plan you’re following is draining the little energy you do have, right when life needs the most from you.
Here’s a little fact that might blow your mind…
Heavily restrictive diets are actually bad for you.
That’s why they feel “amazing” for the first 3–5 days… and then suddenly feel impossible.
And believe it or not, that 3 PM crash, the sugar cravings, and the sudden burst of irritability are not you being a “bad” person…
Here’s what’s happening:
When you go too long without eating, your blood sugar drops.
Your body releases cortisol (your stress hormone) to bring it back up.
The same thing happens when you sustain a sudden, large calorie deficit for a few days.
Your body reads that sudden dip in calories as a threat to survival — so instead of keeping your “engines” running as usual, it starts to conserve energy.
By decreasing thyroid function, which slows your metabolic output even more.
That’s why you struggle to make it through the day… and why the 3 PM crash becomes your “normal.” It’s also why your diets keep failing you.
Most diets only treat the “symptoms” at the surface level. They don’t address the root cause: Your Fundamental Metabolism Reset Point. That’s like trying to manage a busy family schedule by cutting out sleep… Clearly not the most effective strategy.
Esther our metabolism reset specialist has crafted a 30-Day blueprint that will help you to reset your metabolism, without heavily restrictive dieting, unnecessary stress, or annoying 3 PM crashes…
“By the end of Week 1, the brain fog was lighter… and by Week 3, I wasn’t hunting for something sweet every afternoon. Erev Shabbos prep still gets crazy, but I’m not running on fumes anymore.”
- S.R., Brooklyn

(Made for Jewish women who don’t need “more rules”… just a plan that fits your schedule.)
Through her research —both on herself and on hundreds of clients— Esther has created a 30-day routine that stabilizes your energy, helps you drop weight, and eliminates annoying 3 PM crashes without cutting out all of your favorite foods.
Here’s what you’ll focus on:
Stabilizes your blood sugar and eliminates the afternoon crash, by eating on a simple 3–3.5 hour rhythm.
This way, your body stops screaming “emergency hunger” at 2–3 PM.
A simple 30-minute daily activity that switches your body into fat-burning mode.
Think of this as a metabolic “nudge” that supports digestion, boosts mood, and can improve insulin sensitivity for up to 24 hours.
A simple daily water goal that reduces “fake hunger,” brain fog, and afternoon fatigue.
Your body often mistakes thirst for hunger, creating false cravings, mood, and energy swings that can be avoided with proper hydration.
Strategic steps to enjoy sweetness without the guilt or the crash, that let you enjoy what you love without falling into a binge-eating spiral.
Quality sleep isn’t a “nice-to-have,” it’s the reset button that makes everything else easier.
When you sleep better, cravings are easier to handle, mornings feel more productive, and your energy stops feeling random.
If you’re tired of restrictive diets that you don’t enjoy (and that don’t fix your energy crashes) and you’re ready for a clear, simple reset, then you’ll want to check out our Metabolism Reset Challenge.
Inside, you’ll discover the exact 5-part structure Esther uses to help women stabilize energy, reduce crashes, and build stress-free routines that fit real life, without cutting out foods you love or adding more pressure to your day.
Women like you have already gone through this reset and noticed the same early shifts:
Less of that 2–3 PM “emergency” hunger…
More steady energy through pickup, dinner, and bedtime…
And an easier relationship with food without forcing it
